I am a computational social scientist and communication scholar studying how artificial intelligence and digital media shape persuasion, representation, consumer and audience responses, and health communication. I use large-scale data, machine learning, and experimental methods alongside qualitative analysis to study communication across digital platforms and cultural contexts.
In leading journals on AI, digital media, health communication, and strategic communication.
Including AEJMC, NCA, and international recognitions.
University of Kansas, with training in computational social science.
Teaching PR, strategic communication, media literacy, and AI.
Research and professional experience across North Africa, Europe, and the U.S.
NLP, machine learning, LLMs, and large-scale social media analysis.
AI-generated content, virtual influencers, algorithms, and their impact on persuasion and consumer responses.
Branding, representation, rainbow-washing, crisis communication, and strategic communication campaigns.
Online health communities, reproductive health, health misinformation, and patient support systems.
Platform communication, audience behavior, gender, culture, and information integrity.
Commission on the Status of Women.
Cross-cultural analysis of consumer reactions to rainbow-washing.
Zimmerman School of Advertising & Mass Communications.
Journalism & Mass Communications.
Zimmerman School of Advertising & Mass Communications, University of South Florida.
University of Kansas.
“Communication at the intersection of technology, society, and human well-being.”